A recent Digiday Research survey has revealed an unexpected change in the world of digital marketing— Pinterest has officially taken the lead as the top platform for user-generated content (UGC) marketing, surpassing X (formerly Twitter)! 🤯
As a Pinterest user, I'm personally so excited!
I’ve been following platform trends for a while, but this one definitely caught me by surprise! To be honest, I didn’t expect Pinterest to become such a heavy hitter in the brand space. But the numbers speak for themselves—around 30% of brand retailers are now posting on Pinterest, compared to only 21% still using X. That’s a huge flip from last year!🎯
It seems Pinterest’s visually rich content and user-friendly features (hello, boards!) have made it the top choice for brands wanting deeper, more meaningful engagement with their audience. Even with a slight dip in ad spend, brands continue to choose Pinterest for UGC ca