Rio’s Soul, Global Impact
- Alejandra Salazar
- Jan 8
- 1 min read
Being in Rio reminded me, of course, of Sol de Janeiro, one of CROING l Creative Agency’s clients.
Sol de Janeiro brings Brazilian culture to the world as an American skincare and fragrance brand inspired by Brazil’s beach culture, body positivity, sensoriality, and pure energy. As the U.S. Hispanic audience continues to grow and Mexico becomes a key focus market in Latin America, Sol de Janeiro needed to adapt existing creative concepts so they truly resonated with these audiences, and we were here for it.
Recharging and ready to bring more of Rio’s soul to the world alongside the incredible CROING and Sol de Janeiro teams! ✨ Toyin Graham, Tracey Kong, Amanda Albaum, Valentina Frascino, Adrienne Vairo, Rosemarie Hazell Lauren McCaffrey
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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