Rosalía and the Power of Borderless Creativity
- Alejandra Salazar
- 8 minutes ago
- 1 min read
Rosalía just did something that would have taken brands years to accomplish in the U.S. She sings in 13 LANGUAGES!!! 🥹🥹🥹 At CROING l Creative Agency, we believe this captures the most basic yet hard-to-achieve marketing rule: audience-first thinking.
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What Rosalía did would have taken years for a brand in the U.S. She learned languages, spoke them, blended them, and delivered an album in 13 languages for her audience. And what did the audience do? They got excited, used technology to translate, learned, connected, and ✨grew a little more culturally✨. Here I am, listening to Berhain, dusting off my German and enjoying every single arrangement!
I’m in awe of how artists behave and connect with their fans. Musicians depend entirely on them, and although brands do too, I believe artists are more conscious of that connection, and that’s exactly why their marketing actions end up being this brilliant.
If you’re in a marketing leadership role, you CAN create borderless advertising!!! Not just because it feels right, but because the data proves it is right. I would love to read your thoughts!
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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