📸Smile, Snap, Share: Inside Olaplex’s Pop-Up

The best pop-ups for us at CROING l Creative Agency are the ones where people don’t just observe, but interact, experiment, and walk away with both a memory and a connection👏 OLAPLEX 

I LOVED how approachable and personal the experience felt. Giving people the freedom to try and see results instantly didn’t just build connection with the product, it also encouraged UGC. The setup naturally invited selfies, photos, and sharing, multiplying the reach of the activation.

Amanda Baldwin Katie Gohman Caitlin Murtha Lisa Bobroff Nicole Handy Hadley Payan Lindsey Walker Alexandra Alessi Joel Maza Laura Burston Allee G. Elicia Evans Alyssa Seales

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.