⚽ Soccer fever is real — and brands are feeling it
- Alejandra Salazar
- Oct 8
- 2 min read
Can you feel the #soccer fever rising in the U.S.? — I definitely can.
Last week, I attended a special adidas pop-up event for #AdiClub members — a watch party for the FIFA Club World Cup Final, created just for true soccer fans.
I joined the experience with Brenda Defut a sports creator with +200k followers and one of the powerful female voices bringing soccer conversations to life in Spanish across the U.S. She’s a great example of how talent can bridge cultures and connect with audiences in real, emotional ways — I love collaborating with people like her to bring those stories forward.
We shared the energy, the goals, and even the look — I wore a shirt created by Brenda and Luis César Travieso (a friend from college and a fellow creative), and he wore CROING l Creative Agency’s lucky socks — a special piece of merch designed by our agency.
These moments remind me why the growth of soccer in the U.S. is so powerful — not only for communities but also for brands that want to show up with meaning. It’s an exciting time to create partnerships that matter, elevate voices, and connect through sports that are shifting the cultural landscape.
At #CROING we believe creativity is most powerful when it puts people at the center — especially in spaces where passion, identity, and community come together.
Soccer is growing, culture is shifting, and the FIFA World Cup 2026™ - Canada, Mexico and the United States is just around the corner.
Congrats Gabriella Vo, Alyssa Ahern, Bo Rodriguez, John Febbraro, Alex Gatewood, Frank Wang, Melissa Mallari, Lisa Brew Markusen, Lindsey Miller, Lisa Hoffman, Drew Gilges, Ida Lyon, Olivia Enright, Ashlee Cram
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency. I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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