The Golden State Valkyries partnerd with SEPHORA ra to host their first-ever fashion show
- Alejandra Salazar
- Sep 29
- 2 min read
Women’s sports are no longer a niche: they are platforms of influence, style, and culture.
The Golden State Valkyries just hosted their first-ever fashion show, presented by SEPHORA — featuring 15 looks (13 curated by emerging designers, including hashtag#TiffanyHayes) and a custom runway celebrating the cultural influence of the WNBA (Women's National Basketball Association) through “tunnel-fit energy.”
This intersection of basketball, fashion, and beauty isn’t just creative — it’s cultural. WNBA attendance grew 13% in 2025 vs. 2024, ticket sales are up 26%, social video views have quadrupled to 2B, and today 1 in 3 adults in the U.S. say they’re likely to watch a game this season.
Analyzing the data and social listening makes one thing clear: women’s sports are a high-growth cultural platform with loyal, young, and diverse audiences. For brands, this is not only a profitable opportunity, but also a chance to associate with women’s sports and be part of the cultural shift where women are increasingly recognized in spaces that have long been male-dominated.
As the Founder & CEO of CROING l Creative Agency , a women-led agency, we love supporting brands that step into these cultural intersections — where representation, creativity, and business growth meet.
Congrats team Jess Smith, Artemis Patrick, Madeleine Maguire, Gabbie Anderson, Maria Serrano Valdehueza, Veronne J. Clark, MPS, Ryan Daniel, Thomas Glafkides, Xia Ding, Devon Duisenberg, Blakeley Vaughn, Tara Maffeo
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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