🏆 THE Night and the Talents Brands Should Stand For

⭐ These are the artists people expect to see brands stand next to. So proud that CROING l Creative Agency was part of such an iconic moment at the #LatinGRAMMYs for Latin music and culture, alongside TelevisaUnivision!

My favorites: #Joaquina and #ElenaRose 🇻🇪 Their artistry, their storytelling, their presence… the fact that they were both nominated for Best Album and performing absolutely killed me. I cried. Supporting you with CROING feels just right. 🥹✨ I of course recreated Joaquina’s iconic eyeliner look for her big moment, after the GRWM with E.L.F. BEAUTY we put together!!!! Cómo me quedó?

I’m especially proud that E.L.F. BEAUTY joined CROING l Creative Agency in redefining how beauty brands show up for the fastest-growing, and historically overlooked, group in the U.S. beauty landscape: young Latinas. Our GRWM piece with Joaquina wasn’t “content.” It was a message: “you belong here. your voice belongs here. your look belongs here.”

My beloved brand marketers: Latin talent is global and is defining culture. Audiences expect you to show up for the artists reflecting people’s feelings, beliefs, and emotions! And tbh, it is both fun and meaningful to do it, so why wouldn’t we? Let’s get your brand out there: during #LatinGRAMMYs month, during Hispanic Heritage Month, and all year long!

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow and join the conversation.