Your Audience Is a Minority When marketers think of their audience, they often visualize a large, homogeneous group with shared traits. However, the reality is far more complex. Your audience, no matter its size, is made up of smaller, unique segments—each, in essence, a minority.
Marketing in today’s world requires acknowledging that every audience is a minority in its own right. Whether you're targeting Gen Z, U.S. Hispanics, or any other demographic, the key is understanding their unique needs and behaviors.
Understanding the Overlooked
For over a decade, I’ve worked with groups that often fall outside the typical brand spotlight: women, U.S. Hispanics, Gen Z/Alpha, and diverse minorities. Despite their differences, these groups share a common demand: authenticity. They crave brands that see them as more than just demographics—brands that speak to them in a real, human way.
But this is