The Summer I Turned Pretty: Product Integration That Connects
- Alejandra Salazar
- Sep 24
- 1 min read
LOVE to see brands integrated into the stories that are capturing audiences today, and even though it might seem like it’s all Gen Z, Millennials are actually the main audience watching The Summer I Turned Pretty!
Just how we like it at CROING l Creative Agency: the latest episode highlighted product integration in ways that connected with the characters, from the standout moment of #Gatorade creating an emotional link between the two brothers, to bolder placements like Belly’s bag from Coach or the #AirTag storyline.
While the last two received a bad reception because fans thought it was excessive and the episode didn’t receive the best rating, it still demonstrates the creative potential of product integration within a narrative — rather than just placing products on screen.
I’m excited to see that at CROING l Creative Agency we’re on the right path, bringing brands closer to culture through thoughtful product integration. We already have projects like this with thousands of readers and reviews on Wattpad, some already being filmed, others about to start. Can’t wait to have you all on board!
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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