💖Victoria’s Secret: Latinas on the Runway

Victoria’s Secret & Co. is now a Latina, just how we LOVE at CROING l Creative Agency! 💖 Seeing Karol G not only perform but have the word “Latina” on the runway was such a powerful message. Victoria’s Secret is listening to its audience, and moves like this excite both Latinas and non-Latinas alike.

There’s no better moment to entertain, engage, and connect with the Latino community. If you want to create relevant content that truly resonates with your audience, reach out to us: anggie@croing.com

When Latin talent is promoted by Latin-led brands, it’s expected, but when a global legacy brand like Victoria’s Secret does it, it’s a powerful reminder that we are a community that consumes, is loyal, dictates culture and trends, yet is still often overlooked by brands.

I loved seeing real women represented on the runway: Latinas, athletes, pregnant women, diverse bodies, and more. Special shoutouts to Karol G, Angel Reese, Jasmine Tookes, and all the incredible women who owned their moment. ✨

The show was also fully integrated with live streaming and social features, making it not just a runway, but a content engine that connects audiences everywhere. Anggie Salazar, our VP of Marketing, shares all the insights in her latest post (link in the comments).

👏 Bravo! Elizabeth Preis, Amy Kocourek, Eric Chang, Kristin Josepho, Lindsay Massey, Kathryn Stephens, Adam Selman, Heather Keeney 

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.