What do Labubu Doll , Dubai Chocolate, and Crumbl cookis have in common?
- Alejandra Salazar
- Oct 7
- 1 min read
Why are we all just obsessed with Labubu Doll, #DubaiChocolate, and Crumbl cookies?
It’s no coincidence we’re seeing a flood of aesthetic microtrends, viral objects, and products designed more for TikTok than for long-term use. From the shiny Dubai chocolate look to the #Labubu craze, everything feels like a sweet, sparkly escape. But this excess isn’t a sign of abundance — it’s a #recession sign.
In times of economic instability (like now), culture doesn’t slow down — it speeds up.
- People seek distraction from reality.
- They build identity emotionally, not rationally.
- They go for products that are cheap to make, buy (and go viral).
So how do we, as marketers and brand leaders, respond? — At CROING l Creative Agency, we believe these moments call for strategies built on desire, not just functionality and that includes recognizing when our role is simply to bring joy. Sometimes, good marketing means knowing when to entertain.
Cultural empathy is key to understanding why something goes viral in the first place. It’s about connecting emotionally, not just following the trend.
Fast trends can create fast impact — if you understand the deeper why behind them.
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency. I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
Comments