It’s Christmas morning. The house smells of fresh coffee and pine needles, and there’s a hum of excitement as little feet race down the stairs. They stop at the sight of the glowing tree, presents wrapped in shiny paper, and stockings stuffed to the brim. Their eyes light up, mouths open in awe, and for a moment, everything else fades away.
That feeling—pure, unfiltered joy—isn’t just the magic of Christmas. It’s a lesson in what makes moments unforgettable. Kids remind us that the most memorable experiences come from a sense of wonder. And isn’t that what great marketing should do?
The Power of Surprise and Delight
As a first time mom, I’ve seen it a hundred times. Kids don’t need extravagant gifts or elaborate plans. Sometimes, it’s the smallest thing—a surprise candy, a silly game, or a handmade card—that fills them with the most joy.
In marketing, the same rule applies. People don’t just want to buy a product or service; they want to feel something. Whether it’s a moment of laughter, a spark of curiosity, or the comfort of nostalgia, the brands that stick with us are the ones that make us feel alive.