CROING Partners With e.l.f. Cosmetics to Name Latin GRAMMY Winner Joaquina as Brand Ambassador With “ya no estoy,” Her Original Song Made in Collaboration With e.l.f. and Featured on “Mirror Mix,” the Brand’s Second Music Album

I’ve learned that language is about much more than words. It’s the key to understanding how an audience actually thinks, feels, and breathes. Living in different languages taught me that listening is how you understand people, even when you don't speak their tongue. That’s where powerful, human-first strategies are born.

It’s time we talk about why identity it’s a creative foundation. Hailey Rhode Baldwin Bieber isn't just "inspired" by Brazil; she is Latina by blood. From her perfect pronunciation of pão de queijo to her roots in the Deodato family, her heritage is the silent engine behind her success. Half-Latinas (and especially Brazilians) are often overlooked in the "Latino" conversation. But let’s be clear: Half-Latina is still fully Latina. Hailey Bieber is Latina. Period.