2️⃣HLS Day 2: Global Impact & FIFA Insights

Today, day two of the hashtag#HispanicLeadershipSummit, at the annual breakfast at the United Nations, with CROING l Creative Agency and We Are All Human Foundation.

🥹 “If you change I for we, even illness becomes wellness.” Yesterday was about data, insights, and the conviction that Hispanics are the single most significant growth opportunity for any brand or company in the decades ahead. Today was about global topics, health, education, AI, and sports of course!!!!! that are important to understand the bigger picture, where we as a community face both risks and opportunities, and how knowledge and unity give us access to what’s coming next.

As a Latina passionate about marketing and soccer, I knew it in my heart: FIFA coming to the U.S. will be massive, and brands that want to be relevant to this and upcoming generations need to join this once-in-a-lifetime opportunity. The select panel with Marissa Solis and the FIFA World Cup 2026™ - Canada, Mexico and the United States team shared data that even blew my mind:

- Bettina Garibaldi, CMO New York, shared that the final audience for the World Cup is 13x that of the Super Bowl.

- Soccer ranks #4 in the U.S., #2 in Canada, #1 in Mexico, growing 400% annually.

- 39 million people watching.

Thank you to Claudia Romo Edelman, Lizeth Zárate Rosales, Iyali Rivera Rodríguez, and the whole We Are All Human team for having us!

Happy to see you again! Caitlin Freeland Martin Gonzalez de la Vega Mike Jackson Alexandro M. P. Ana P Ambrosi Ivan Tornos Rebeca Vargas Cristina De la Peña John V. Ana Carolina Salazar Natalia Osorio Quintero