đA New Chapter: I'm writing a book!!
- Alejandra Salazar

- Oct 21
- 1 min read

Iâm writing a bookđđ„čđ!!!!!!!!!!!! I couldnât think of a better place to announce this than at Hello Sunshine 's event this past weekend in LA!
During Day 2 of this radiant event, I got to spend time with the incredible Hello Sunshine team Maureen Polo, Courtney Cohen, Brandy Cole, and congratulated them on such beautiful work, and talked about whatâs coming in our partnership with CROING l Creative Agency. Weâre reshaping the narrative in advertising from its core, by being the ones who create it, and I loved that weâve found in Hello Sunshine the perfect partner to get there faster.
What I loved most about this event was seeing both incredible women and girls on stage and in the audience, shining in their own way. The energy in the room was contagious, powerful, positive, and full of purpose. I fully recommend all marketers to join hashtag#ShineAway next time!
đSol de Janeiro, Novartis, AT&T for the amazing activations on set!
Iâm Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.





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