How to turn an 'everyday product' into a Gen Z obsession

How do you take an 'everyday product' category and turn it into a trendy superfood obsession? In this episode of Women Who Brand, I sat down with Heather Cutter, Chief Growth Officer at good culture, to talk about the strategic alchemy behind one of the most interesting brand shifts in the food industry.

What I learned? You don't just market the product, you have redefine its cultural role. We dive into the redefiniton of the category and how Good Culture moved beyond Gen X and late Millennials to become a full-blown Gen Z obsession. 

She also shares her unique approach to responding to cultural moments in real-time without losing brand soul, and offers a powerful "why" for women in leadership to start speaking more publicly and the undeniable value of becoming a mentor.

Consider this episode a mix of marketing insights and a sorth of a personal mentorship session. Whether you’re looking to scale a brand or scale your own presence as a leader, Heather’s insights are the strategic foundation for what could be next for your brand.

Listen the full episode here:

YouTube: https://lnkd.in/gm5qa3G4

Spotify: https://lnkd.in/g6_iV6A3

Amazon Podcast: https://lnkd.in/g2Bf5z8n

Apple Podcast: https://lnkd.in/g3URiJus

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I’m Alejandra Salazar, Speaker, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.