Tasting Ideas Like Coffee
This week on the podcast, Cara Ray Senior Director of Product Strategy at La Colombe Coffee Workshop shared a masterclass on why product strategy must be people-centric. We explored the 'slow' trend Gen Z is bringing back: moving from 'fast' digital consumption to 'full' experiences—like listening to a full album or savoring a brand story.
My favorite takeaway? 'Don’t be afraid to repeat yourself.' In a world of noise, repetition isn't boring; it’s how you ensure your vision is actually heard. As someone who lives and breathes brand consistency, I can definitely testify to that!
Available on all platforms! ✨
Spotify: https://lnkd.in/emBYvagY
YouTube: https://lnkd.in/epMwN5Fs
Apple Podcasts: https://shre.ink/5jES
Amazon Music: https://shre.ink/5jEg
I’m Alejandra Salazar, Speaker, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
There's something appealing about choosing slow, full experiences over fast scrolling, like sitting through an entire album start to finish. Seniors in assisted living might enjoy that same choice too, perhaps picking a favorite record for a relaxed group listening hour instead of shuffled background music.