🎶Kicking Off Latin GRAMMY with UMG

✨ Another red carpet, another night to celebrate that la música es universal.

This week, we joined Universal Music Group for their hashtag#LatinGRAMMY kick-off event, an incredible evening surrounded by artists and the energy that makes Latin culture so powerful.

I’m so happy to be here with CROING l Creative Agency, supporting and collaborating with my favorite talent hashtag#Joaquina. Camila Canabal, it was lovely finally meeting after so many months. Excited for what’s next together, las quiero ❤️ And of course, being here with my other favorite artist made it even better, Kakush González.

Thanks to Rodrigo (Rod) Caldas, Tania Córdova Fernández, and Angel Kaminsky for such an amazing night.

Now it’s time, ready for the awards tonight! See you at the hashtag#LatinGRAMMYs 🏆🎶

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I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency, where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.