Rare Beauty Beauty: Follow Culture, Not Trends
- Alejandra Salazar
- Sep 30
- 1 min read
We literally pitched this idea at CROING l Creative Agency last year to a Brand looking to connect with the Mexican market and the U.S. Hispanic/Latino community… and Rare Beauty just brought it to life 👏
This campaign is booming, not only in Mexico but also within the U.S. Hispanic/Latino community, which represents almost 30% of the population.
It’s more than just creating visuals that follow a food trend or doing “sensory marketing.” You have to follow culture. When an idea is culturally rooted in both your audience and your brand… you just have to be bold and curious enough to make it happen.
Congrats Katie Welch and the whole Rare Beauty team Natasha Baron, Selin Bozkaya Ketchum, Colleen (Ruddy) Ghaul, Elyse Cohen, Madyson (Mady) Noguchi. Kim Magee, Jessica White, Pearse Renfree, Nicole Le, Joyce Kim, Ashley Murphy, Phoebe Y.,
I’m Alejandra Salazar, Founder & CEO of CROING l Creative Agency where we work with brands that want to get closer to their audience. Here, I share audience insights, creative industry events, culturally relevant campaigns, and spotlight women in the industry. Follow me and join the conversation.
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