☀️Shine Away: A Weekend of Purpose and Stories

Hello sunshines💛 I came to LA to attend hashtag#ShineAway, invited by the beautiful Hello Sunshine team and Harlan Coben, and it has been even better than I expected!

Reese Witherspoon’s vision for changing the narrative for women is completely necessary, beautiful, and inspiring. Beyond our partnership with Hello Sunshine, which started with having Milagros Storto, our Gen Z Chief Creative Officer at CROING l Creative Agency, I came to this event as my author and vision-driven self✨

Every panel has reaffirmed why I decided to start this creative agency and has inspired me to dedicate the time needed to write my novel. On my flight from NY to LA, I finished the draft of the first chapter, and while writing it, I healed, cried, laughed, and understood so many things. I’m so excited for it to be ready and for you all to see it. Writing this book is as necessary for me as it will be for the industry to read it.

I loved seeing my dear Vivian Odior, Jennie Morel, the beautiful Tracey Kong and Audrey Jordan from our client Sol de Janeiro, and sharing this moment with my mom, my dear Fernanda Fell and Kakush!