🚗 Women Who Brand: Jaguar bets on Miami

In our episode of Women Who Brand Charlotte Blank, US Chief Marketing Officer at JLR North America, shared why Jaguar is betting on hashtag#Miami as part of its brand evolution

✨ "Highly status conscious, highly fashion-oriented, and really expressive – wanting to showcase their individual style." — That’s how she described Miami’s consumers and it perfectly matches Jaguar’s new identity.

A powerful conversation about branding, city energy, and the bold personality behind a brand refresh.

🎧 Watch and listen to the full conversation here: https://lnkd.in/dEnf_4MP