🎙️ Women Who Brand: “Luxury is a Mindset” with Meridith Rojas

“Luxury is a mindset, not a price tag.” ✨ Join our latest Women Who Brand conversation with Meridith Rojas, CMO at VidaCorp.

Meridith is brilliant, and I love how she phrases the concepts she talks about. There’s so much great insight in this episode, from creators and building brand equity, to transitioning from being a founder to joining the corporate world, and truly listening to your consumer.

She highlights the kind of insights a company gains by staying close to the consumer and truly understanding them, listening to what people want and bringing that to life. For VidaCorp, it’s about making versions of luxury accessible to everyone, even if they can’t afford it.

My only advice: listen to this episode and get as inspired as I did. Link in comments!